Positioning product photography as an enhancement tool for colours and patterns, styling incorporated vibrant props reflective of Ginja’s main demographic – young women. Brand voice was deliberately crafted to echo this, pitching itself as punchy and cool with clipped, friendly phrasing.
Ginja Design crafts stationery that takes you places.
In need of greater brand clarity and a viable sales platform, we established a colourful, comprehensive identity for Ginja.
This lively stationery line is inspired by exotic international destinations. Its bright patterns reflect the vibrant nature of its founder – combing her passion for geometric surface design with her personal love of travel.
Working to understand Ginja’s future vision, we developed a strong, versatile wordmark for the brand. Engaging circular geometry as a vehicle for balance, the logo sits comfortably amongst fellow stationery competitors, whilst remaining distinctive in tone. Its signature shade – a turquoise labelled ‘Azure’ – unifies Ginja’s products with its website, brand collateral and social content.
Our combined efforts yielded highly positive results for our incredible client. As a team, Being’s job was to shape greater clarity across the entire brand. There can be no confusion now – so all in all, we think we did it pretty well. Take a look for yourself.